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This site contains additional information, commentary, corrections and trivia regarding my book about YOUNG PEOPLE'S RECORDS and CHILDREN'S RECORD GUILD. Association for Recorded Sound Collections (ARSC) 2009 winner for BEST RESEARCH IN RECORD LABELS - BEST HISTORY. You can reach me here: newbonner@gmail.com
Young People's Records and Children's Record Guild were the first commercially significant record clubs in the world. By applying proven book club methods to the field of phonograph records, these two related companies attracted some hundred thousand subscribers at their peak and serviced perhaps a million members in their existence. Revolutionizing Children's Records: The Young People's Records and Children's Record Guild Series, 1946-1977 tells the history of YPR/CRG, explaining how these two labels intersected important developments in the histories of mass marketing, recording technology, educational philosophy, folk music, contemporary composition, and Cold War politics. David Bonner covers in detail the history of YPR/CRG, tracing its influences back to the beginnings of music education in the 19th Century and incorporating the impact of the American folk music revival on music educators.
The narrative follows the career paths of the company principals, such as its progressive founder Horace Grenell; the musicians who recorded for him, like American folk music revival pioneer Tom Glazer; and the record industry offshoots they created in the process. Bonner considers advances the club made in recording technology as the first record label devoted exclusively to "unbreakable" vinyl discs and provides a comprehensive summary of record club marketing, including the application of "music appreciation" to phonograph records. He also charts the commercial, critical, and political response to these endeavors, including an historical footnote to the "Red Scare" unavailable in existing Cold War literature. A complete and detailed discography listing every YPR and CRG recording, including all known writers and performers, concludes this excellent reference for scholars, nostalgists, and phonographic fanatics.
HOW TO GET THE BOOK
• Order from the publisher: Scarecrow Press
• You can sometimes find the book for cheaper on Amazon, Abebooks, Ebay, or elsewhere on the internet.
• It's also on the shelves of many university libraries, so if you want to borrow it instead of forking over a bunch of cash, just go to the nearest public library and ask them to do an interlibrary loan for you.
"...thoroughly researched examination..."
-Dirty Linen ("The foremost US-based magazine of folk and world music.")
August/September 2008
"One has only to look at the profitable marketing of such artists as Hannah Montana to realize that this history of selling records to children is timely.... This book will be a treat for anyone interested in the history of the music industry. Highly recommended."
-CHOICE: Current Reviews for Academic Libraries
July 2008
"...a wealth of back-stories and information that helps to fill a 60-year gap in the literature."
-ARSC Journal
Fall 2008
"...an understanding of the times from an unlikely, surprising, and fascinating perspective."
-Anita Brandon, Professor Emerita
Millersville University
"...fabulous book, which has already surprised me on many other topics.... I can't recommend it highly enough."
-David Lennick,
Reissue Producer
"I bought 'Revolutionizing Children's Records' as soon as it came out. As far as I'm concerned, sixty dollars was a small price to pay. I learned much from this research."
-Dave Samuelson,
Record Producer and Country Music historian
"I enjoyed [it] enormously.... The discussion about record clubs, among other topics, segues into the paper I'm giving at ARSC next month, 'The Other Record Industry,' which discusses records not in Schwann. It nailed down dates and parentages I hadn't uncovered."
-Steve Smolian,
Sound Recording Restorationist/Preservationist
"This book is superb, it is thorough, and it is scholarly. I wonder if I am the only one who would like to have a big reunion and sing and dance this stuff."
-Rich Hilbert
Professor of Sociology, Gustavus Adolphus College
"I think this is the most trivial, unimportant, and BORING project I've ever heard of!"
-Tom Glazer, at the start of our first interview
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