REVIEWS & COMMENTS

"David Bonner's fascinating look at the nostalgic world of Young People's Records takes the reader far beyond memory lane and into the political and philosophical worlds of those who planned them, wrote them, and performed on them. The complicated history of a host of record labels that sprung from those children's discs, which Mr. Bonner recounts, adds to the tremendous value of his book. Anyone who grew up with these priceless records must read what's on these pages."—Peter Bay, Conductor, Austin Symphony Orchestra

"I grew up with Young People's Records. 'The Funniest Song In The World' featuring Groucho Marx and 'By Rocket To The Moon' with Raymond Scott helped mold the mind of the boy who became Dr. Demento. Here's the whole story of how those and hundreds of other YPR favorites were created by some of the most progressive thinkers and artists of their times, how they became a target for those in the McCarthy era and later those who sought to repress and confine the minds of young Americans, and how their spirit of joy in knowledge perseveres."—Dr Demento, Syndicated Radio Personality

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Saturday, August 9, 2008

MTW and the FTC

The Federal Trade Commission objected to Music Treasures advertisements, and in 1956 decreed a "Consent order requiring New York City operators of a record-of-the-month club under the trade name of 'Music Treasures of the World,' to cease representing falsely that those who became 'associate members' by purchasing a record for 10-cents might cancel their membership at any time, and to cease shipping records and attempting to collect payment after the required notification had been given." Many years later, John Stevenson explained: "They wanted an immediate explanation with the headline that there was a commitment if there was a commitment. Of course, you could cancel, but they don't like the inertia factor at all. So we tightened the offers."
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